LinkedIn is the world’s largest professional network, with millions of businesses and professionals actively engaging on the platform. Setting up a LinkedIn Company Page can help establish your business’s presence, attract new customers, and connect with potential employees. A LinkedIn Company Page offers an opportunity to showcase your brand, post updates, and create a community around your business.
In this guide, we’ll walk you through the step-by-step process of setting up a LinkedIn Company Page and offer tips for optimizing it to achieve the best results.
Why You Should Create a LinkedIn Company Page
Creating a LinkedIn Company Page provides several benefits:
- Brand Awareness: Having a presence on LinkedIn allows your business to reach a vast, professional audience. You can share updates, announcements, and content that align with your brand’s goals.
- Attract Talent: LinkedIn is a prime platform for recruiting employees. A Company Page helps showcase your business culture and attract job candidates who resonate with your mission.
- Boost Visibility: A Company Page makes your business more discoverable through LinkedIn’s search functionality and can boost your credibility by having a complete, professional profile.
- Engagement and Networking: You can engage with your audience by posting content, interacting with followers, and joining conversations that matter to your business.
Now, let’s move on to the actual process of creating a LinkedIn Company Page.
Step-by-Step Guide to Creating a LinkedIn Company Page
Step 1: Ensure You Meet the Requirements
Before you start, make sure that you meet LinkedIn’s basic requirements to create a Company Page:
- You must have a personal LinkedIn account with your real name.
- Your LinkedIn profile must be at least seven days old and have a confirmed email address.
- Your profile must be in “good standing” (no violations of LinkedIn’s policies).
- You must have at least one connection on LinkedIn.
Step 2: Navigate to the Create a Company Page Section
- Log into your personal LinkedIn account.
- In the LinkedIn homepage, hover over the Work icon (the nine-dot grid) at the top-right corner.
- Scroll down and click on Create a Company Page at the bottom of the pop-up menu.
Step 3: Select Your Page Type
LinkedIn will offer you four different options for the type of page you want to create. Choose the one that best suits your business:
- Small Business: For companies with fewer than 200 employees.
- Medium to Large Business: For companies with more than 200 employees.
- Showcase Page: For creating sub-pages under an existing Company Page to highlight specific initiatives, products, or business units.
- Educational Institution: For schools, universities, and other educational organizations.
If you are setting up a general company profile, choose either “Small Business” or “Medium to Large Business,” depending on the size of your organization.
Step 4: Fill in Company Details
Once you’ve selected your page type, you’ll be prompted to enter your company’s information. This is a crucial step for creating a solid first impression.
- Page Identity: Enter your Company Name and choose a LinkedIn public URL for your Company Page (e.g., linkedin.com/company/your-business). Make sure the URL is easy to remember and aligns with your company name.
- Website: Enter the URL of your company’s official website.
- Industry: Select the industry that best describes your business. This will help users find your page when searching for companies in your field.
- Company Size: Indicate how many employees work at your company by selecting the range that applies (e.g., 1-10, 11-50, etc.).
- Company Type: Select the type of company, such as “Public Company,” “Privately Held,” “Nonprofit,” etc.
Step 5: Upload Your Logo and Tagline
Your logo and tagline are critical elements of your branding, as they are the first things people will see when they visit your Company Page.
- Upload a Logo: Make sure to upload a high-quality version of your company’s logo. The recommended size for the logo is 300 x 300 pixels.
- Company Tagline: Write a brief tagline (up to 120 characters) that succinctly describes your business. This could be your company’s mission statement, key value proposition, or a memorable slogan.
Step 6: Preview and Create Your Page
Once you’ve filled out all the necessary fields, LinkedIn will provide a preview of your Company Page. Take a moment to review your information and ensure everything is correct. If everything looks good, click on Create Page.
Congratulations! You’ve successfully created your LinkedIn Company Page. Now it’s time to optimize it and make it more engaging for your audience.
Step-by-Step Guide to Optimizing Your LinkedIn Company Page
A complete and optimized LinkedIn Company Page increases your chances of being found by the right audience and boosts engagement. Here’s how you can enhance your new Company Page.
1. Complete the “About” Section
The About section is where you can provide a detailed overview of your company. This is a chance to tell your brand story, highlight your mission, and communicate what makes your business unique.
- Overview: Use the Description section to provide an overview of your business, including its history, values, and key services or products. LinkedIn allows up to 2,000 characters, so you can provide a comprehensive company description.
- Specialties: List the specialties of your business, such as “Marketing Strategy,” “Cloud Computing,” or “Financial Services.” This helps users understand what your company excels at and also improves searchability.
- Location: Add the physical location of your business. If you have multiple locations, you can add them here too.
- Hashtags: LinkedIn allows you to associate up to three hashtags with your Company Page. Use industry-relevant hashtags that will help you appear in searches related to your field.
2. Add a High-Quality Cover Image
Your cover image is a large banner that sits at the top of your LinkedIn Company Page. This is a visual opportunity to represent your brand. Choose a professional, high-quality image that reflects your business. LinkedIn recommends an image size of 1128 x 191 pixels.
Consider using a cover image that:
- Showcases your products or services.
- Displays your team or office environment.
- Aligns with your brand’s identity and colors.
3. Post Regular Updates
One of the most effective ways to engage your audience on LinkedIn is by sharing regular updates. Posting content can help build your audience, drive traffic to your website, and establish your company as a thought leader in your industry.
- Content Ideas: Share company news, blog posts, industry articles, product launches, or even employee spotlights.
- Engagement: Encourage your employees and followers to engage with your posts by liking, sharing, or commenting.
- Post Frequency: Aim to post at least once a week to keep your followers engaged and informed.
4. Add Showcase Pages (Optional)
If your business has multiple brands, products, or initiatives that cater to different audiences, consider creating Showcase Pages. These are sub-pages of your main Company Page, designed to highlight specific parts of your business.
For example, a technology company might create separate Showcase Pages for its software products, cloud services, and consulting services.
5. Add Administrators to Manage the Page
Managing a LinkedIn Company Page can be a team effort, especially if your business is growing. You can assign administrators to help you manage the page. These admins can post updates, respond to comments, and manage other aspects of the Company Page.
To add admins:
- Go to your Company Page.
- Click on the Admin tools dropdown.
- Select Page admins.
- Add people by their name or email and assign them the appropriate admin role (e.g., Content Admin, Super Admin).
6. Promote Your LinkedIn Company Page
After setting up your page, it’s time to start promoting it to your network:
- Invite Employees: Encourage your employees to follow the page and list the company as their employer on their personal LinkedIn profiles.
- Share the Page: Share the link to your Company Page across your other social media platforms, in your email newsletters, and on your website.
- Invite Connections: LinkedIn allows you to invite your connections to follow your Company Page. As a page admin, you can send invites to up to 100 connections per month.
7. Monitor Analytics and Performance
LinkedIn provides analytics for Company Pages, allowing you to track the performance of your posts, follower growth, and audience demographics. Use these insights to adjust your content strategy and improve engagement.
- Page Views: Track how many users are viewing your Company Page.
- Engagement Metrics: Monitor likes, shares, and comments on your posts.
- Follower Growth: Keep an eye on how your follower count grows over time.
Conclusion
Setting up a LinkedIn Company Page is a powerful way to establish your brand’s presence on the platform, attract new customers, and connect with professionals. With LinkedIn’s vast network of professionals, your Company Page can serve as a hub for showcasing your products, sharing industry insights, and recruiting top talent.
By following this step-by-step guide, you’ll be able to create a LinkedIn Company Page that is well-optimized and engaging for your target audience. Don’t forget to regularly update your page, share quality content, and engage with your followers to make the